The Story So Far
Read all about the Kit and Kaboodal journey and how we made it to where we are today.
2013
Our Kit and Kaboodal story began in 2013, when Helen, John, Laura and Naomi wanted to share their love for Made in Italy clothing with women across the country.
So, they set out to do just that, by touring UK shows and making their vision a reality.
2014
With Helen and John still out on the road at country shows, Laura and Naomi created our very first website from home to accommodate the growing demand.
2015
April marked a huge milestone for us - we collected the keys to our very first, dedicated office in Ripon!
Kit and Kaboodal kept growing, and before we knew it, we were taking on more staff to extend our team further.
In order to visit as many shows as possible, we now also had two teams touring the country.
2016
With our business flourishing, we set plans in motion to build a bespoke warehouse in Roecliffe, North Yorkshire.
We were so excited to have a space designed purely for our brand.
2017
When February came around, we had finally moved into our new home, giving us the space to welcome our expanding team.
Shortly after, Google invited us to check our their London offices! Inspired, we elevated our online presence with a bigger, better and more dynamic website - just in time for Christmas.
2018
As our growth continued, we built a new warehouse, allowing us to transform Oak Tree House into a creative hub.
2018 brought even more excitement, as we had our in-house designer join the cause. Together with Helen, they continued to develop our collections and bring fresh ideas to the table.
2019
In 2019, we launched our first direct mail campaign, received three award shortlistings, and added Amazon Pay and Klarna to our website.
We also visited Facebook’s London headquarters, and our studio stepped up to five photoshoots a week to support our expanding range!
2020
During a difficult year, Kit and Kaboodal tried to keep spirits high by continuing to provide people with stylish clothing, despite not being able to leave our homes.
We are forever grateful to our loyal customers who supported us every step of the way.
2021
2021 brought bold new plans. K & K started appearing in national magazines and we released more lookbooks than ever!
For us, this was the year we officially made our mark in print.
2022
We couldn't believe our luck when we were able to move into a brand new, purpose-built warehouse.
It was five times the size of our previous HQ with more office and studio space than ever before, meaning we had the space to dream bigger, increase creativity and expand even more!
2023
We decided to really hone in on our marketing strategies in 2023.
Our team made sure K & K collections could be found online, through email campaigns and in magazines, in order to reach as many of you as possible.
2024
With more location shoots than ever, outdoor photography has become an important part of how we bring our style to life.
We truly believe it lets us showcase each collection exactly as it deserves.
